I’m not sure about you, but this summer I have just a few weddings to attend. I am so lucky to be a part of two of my best friends’ special day. One of my best friends from high school, Lauren, decided to help out a very special cause while preparing for her wedding. She bought her “something blue” pair of TOMS shoes to wear during her reception.
This is not your normal shoe company. With each purchase, TOMS donates a pair of shoes to a child in need through their “One For One” campaign. As of September 2010, they have given over 1 million pairs of NEW shoes to children in need all over the world. The increasing popularity of these shoes has surely raised that number. The “One For One” campaign creates awareness of children who go every day without a good pair of shoes, something that most take for granted every day.
On April 10, 2012, help promote the disease and illness children are exposed to every day with inadequate footwear. One Day Without Shoes, is a day to create awareness of the impact a pair of shoes can make on a child’s life. There are events all over the world and all you have to do is download the toolkit or application to your phone, promote it through Facebook and Twitter, and simply take off your shoes on 4/10/12! Pretty sweet!
If you can’t go the day without shoes, consider making TOMS a part of your special day, or even someone else’s and donate a pair of shoes to a child in need.